I have heard so many people talking about success stories. I konw that not everybody can be successful like Nike shox running shoes. “Play by the rules. But be ferocious.” This is what they said. Maybe you can do it, but you don’t want to, Maybe you can’t do it, but you never think about that. You can get a lot from the Nike shox shoes.
Like many other people who began their ideas, Philip Knight’s first ideas of what would become Nike Inc. came to him while he was at
school. While working on his master’s at Stanford, Knight – an accomplished runner during his undergraduate days at the University
of Oregon – wrote an essay that outlined a plan to overcome the monopoly Adidas had on the running shoe market.
He then considered to hire cheap foreign labours to do the manufacturing work. In 60s he began to proceed this program. Knight went to Japan to meet with the executives of Onitsuka Tiger Co., a supplier of imitation Adidas runners, he cheated them and claimed that he was the head of a big Shox running shoes company (which did not exist, except in his mind). Knight demanded the samples and studied them carefully.
Knight had no money at that time, he took the money from his family. He sent a few pairs to Bill Bowerman, Knight’s track coach from his days at the University of Oregon, who also became interested in the program. They became partners and put $200 into the purchasing. Then the company was formed, and Knight began going to high school track and field events and selling the shoes from the trunk of his car. All these are the basis of Nike shox Running shoes.
Sales were at $3 million dollars when Knight chose to dissolve the partnership with Tiger in the early 1970s. They began to set up their own shoes line and design their own brand shox shoes (named after the Greek goddess of victory) in 1972. They choosed the Nike shox logo and made a lot of advertisement to make the shox shoes sale much more. Now Nike brand is well known all over world. See that? Success is simply, but not mean that’s easy. Sometimes all you can do is to trust yourself and do it, maybe you will be the next Knight.